Perrin & fils are establishing a brand, in the best way, and following a grand French tradition.  Proprietors of the great (well, it's expensive enough that I haven't tried it) Chateauneuf-du-Pape property, Château de Beaucastel, they also make several excellent Côtes-du-Rhône that are a clear cut above most plain Côtes.  I found their Tradition to be excellent, with a bit more tannin and substance than standard Cotes, but still with easy-to-drink berry flavors and a bit of autumn-leafy complexity.  Their organic "Nature" 2007 ($17/750ml, $10/375ml, Canadian at LCBO) was even better---or at any rate different.  Mostly Grenache, with some Syrah, like most Côtes.  My notes say "Great nose--hints of chocolatiness, sweetness--something like chocolate milk or cocoa powder in the nose and on the palate.  Some complexity---hard to describe---a bit chalky or mineral.  Really a remarkable wine.  Herbs?  Tastes alive.  Pretty long finish.  Closest thing might be "The Stump Jump" (an Aussie Grenache-Shiraz).  Definite chalkiness now.  Really great!"

Nice label, too: all of Perrin's labels feature various shades of off-white to cream paper, with classic French typographic design reminsicent of the 19th century.  The "Nature" features laid paper with visible chain-lines, groovy retro typography of the sort modeled on elegant fountain-pen script, with some of the lettering in green, and green butterflies on the cream background.  On the other wines, some lettering is black, some red.  Their wine is classic French tradition-based quality product; they know it and the labels send the message too:  the design isn't uniform, but it's clearly a family of designs, discreetly but unmistakeably radiating the glory that is France at its best.